Cruise (song)

"Cruise" is a song recorded by American country music duo Florida Georgia Line. It was first released to iTunes in April 2012 and then to radio on August 6, 2012 as the first single from their extended play ''It'z Just What We Do''. It was written by group members Brian Kelley and Tyler Hubbard with Joey Moi, Chase Rice, and Jesse Rice (no relation). It is included on their first album for Republic Nashville, '' Here's to the Good Times'', released on December 4. "Cruise" is the best-selling country digital song of all time in the United States as of January 2014. The song is considered the foremost example of the genre of country music termed "bro-country".

The recording by Florida Georgia Line reached No. 16 on the ''Billboard'' Hot 100 on its initial release, but dropped off the Hot 100 in February 2013. A couple of months later, a remix by rapper Nelly was released, and the song then re-entered the top 10. The song reached a peak of No. 4 on the Hot 100 chart in its 34th week, one of the slowest climbs to the top five in the chart's history. The song also logged 24 weeks at No. 1 on Hot Country Songs, becoming the longest-running No. 1 single on that chart at the time, until it was surpassed in 2017 by Sam Hunt's "Body Like a Back Road".

The Nelly remix, produced by Jason Nevins, was released to iTunes on April 2, 2013, and to pop radio on April 16 of that same year. The remix was played at the end of Nelly's music video for "Hey Porsche", and it was included on the deluxe version of Florida Georgia Line's album, ''This Is How We Roll''. In total, all versions of the songs have sold over 7 million copies in the US.

Background

The song was written by the two members of Florida Georgia Line, Brian Kelley and Tyler Hubbard, together with Joey Moi, Chase Rice and Jesse Rice. According to Chase Rice, they (Brian Kelley, Chase Rice and Jesse Rice) were writing a different song, when Kelley started to strum a chord and hummed another melody, which ended up being the melody for "Cruise". They decided to drop the song they were writing to write "Cruise" instead, which they finished in 45 minutes. Kelley originally wrote the opening line as "Baby, you like a song", and the song then went through several edits when Florida Georgia Line recorded the song with producer Moi, with rewrites of some lyrics and the addition of a section after the solo. In December 2011, the duo signed a publishing deal with Big Loud Shirt, and recorded "Cruise" that same day.

The song is a mid-tempo in the key of B-flat major with a main chord pattern of B-F-Gm-E. It is about an attractive woman that the male narrator wants to cruise with in his pick-up truck.

Critical reception

Billy Dukes of ''Taste of Country'' gave the song four stars out of five, writing that "their formal training shows in the tight execution of this lyric-heavy summer song." Matt Bjorke of ''Roughstock'' also gave the song a favorable review, calling it "a feel-good song from a band that likes to have a good time." Liv Carter of ''Urban Country News'' gave the song a 'thumbs-up,' calling it "one of those disposable-yet-enjoyable country summer songs which will not only enjoy a healthy chart run, but find itself on radio playlists for many more summers." Ian Crouch wrote in ''The New Yorker'' that musically, the song is "forward-thinking, combining traditional country harmonies and a banjo backing with rock and roll stadium-show guitars and drums", and "has the hint of a dance-music". However, lyrically, he thought that the song is "ass-backwards".

"Cruise" is credited with the rise of "bro-country", a musical trend in country music starting in 2013 that entails rock- and rap-influenced country by male artists, often with partying themes. Jody Rosen, a music critic who coined the term bro-country, described "Cruise" as the "most generic song", an "amiable lunk of a song", and that the "most extraordinary thing about it is its aggressive ordinariness." To Rosen, it exemplifies the genre of bro-country, "music by and of the tatted, gym-toned, party-hearty young American white dude." Its themes of women and driving are noted by critics to typical of the genre of bro-country, with its perceived objectification of women the target of criticism. Some country purists also thought it too influenced by hip-hop, pop and rock to be country music, with one describing the song as "the death of modern country music".

Music video

The music video was directed by Brian Lazzaro and premiered in August 2012. It was filmed outside Nashville, and featured the duo driving and performing against an American flag backdrop at a colorful paint party, and showed shots of women as well as a game of strip poker. In the remix, it features the duo, Nelly, and another friend of theirs, driving down a road. It shows shots of women on vehicles and riding with the men in the men's cars as they go down the country roads.

Chart performance

"Cruise" debuted at No. 54 on the U.S. ''Billboard'' Hot Country Songs chart for the week of August 11, 2012. On the chart dated December 15, 2012, it reached No. 1 on the U.S. ''Billboard'' Country Airplay chart in only its 19th week, achieving the fastest climb to the top of the chart for a debut single since Heartland's "I Loved Her First" in October 2006.

"Cruise" went on to spend three weeks atop the Country Airplay chart—the most weeks at No. 1 on Country Airplay for a new act's first charted title since Gretchen Wilson's "Redneck Woman" in early 2004—and 24 weeks (over three different runs including the Nelly remix) atop the new Hot Country Songs chart. When the song reached its tenth week atop Hot Country Songs on May 18, 2013, it became the second song (Taylor Swift's "We Are Never Ever Getting Back Together") to spend that many weeks at No. 1 since Buck Owens's "Love's Gonna Live Here" (16 weeks between October 1963 and February 1964). On August 24, 2013, it logged its 24th week at No. 1, the longest run at No. 1 in the chart's 69-year history (the previous record was 21 weeks held jointly by three songs, the last of which was Webb Pierce's "In the Jailhouse Now

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